Bruce joined the family firm August 27, 1989. He obtained his brokers licence while in high school in June of 1990. In 1993, he became a shareholder in the firm and bought the business outright from his father in 2003. Bruce oversees the day to day operation of the business.

Bruce is married to Tanya and they have 3 Children, Isaac Eva & Faith. He is actively involved in the kids sporting activities, volunteering in the community with Hockey Ministries International as a Chaplain, Parkdale Baptist Church and other various charities. Bruce also hosts a weekly radio show featuring contemporary christian music heard weekly on 91.3FM cjlx.fm and hosts a weekly podcast.